As a website owner you are probably aware that internet marketing is fundamental in driving traffic to your portal. But what are the most useful techniques? It is impossible to suggest one or two methods that alone will increase your site's hits; you will need to incorporate as many of the following pointers as is practical.


You may still be of the belief that having a flash intro to your portal is very cool. Though it may look professional it will not be useful as a marketing technique, conversely it will have the opposite effect. Even if you have paid a designer to create the introduction, you should still delete it. This is because all it will do is slow down the load times and delay people accessing the information they want.


The load speeds are a fundamental aspect of your portal that need to be on a par with the majority of websites. Now we all have access to high speed internet connections in the home and office; this has led to a demand for quick loading portals. If yours takes more than twenty seconds to appear on the screen then the surfer may simply close the browser or visit a different site. The speed may be down to your hosting package as much as the design of the web pages.


You may have heard that links are an excellent means of increasing traffic, though broken links will have the opposite effect. You will need to regularly check your web pages for links that are dead.


The sitemap is also important when it comes to the way your portal is seen. Most search engines suggested that web designers build sitemaps with XML. This will allow your pages to be grouped together correctly in any search.


Do you have a facebook page? More than one hundred million of us do! You can also create a profile for your business, website, or any organisation. Social networking is an excellent way of developing contacts and spreading information about your portal.